Chris Crum | Staff Writer
You can still do everything you can to capitalize on the free marketing
Facebook is going public soon. You already knew that I'm sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company's relationship with Zynga ever sours, it may have to rely on ad revenue even more.
There is still plenty of room for Facebook to grow ad revenue, even if there's less room for it to grow users. For example, they don't even have mobile ads yet, though that is expected to come soon. That should be another huge source.
Recently, Facebook began showing Sponsored Stories in the news feed. These are posts that are arleady out there on Facebook, which brands can decide to promote for increased visibility among the people connected to that post, whether it be from a friend or from a Page they "like".
What do you think about this type of advertising?
Let us know in the comments.
The Wall Street Journal ran an interesting piece about how brands are essentially being forced to pay for advertising on Facebook to reach users, simply because the visibility of free Page posts has declined so much. There is so much content flooding users' News Feeds, and of course Facebook controls what users are seeing via their algorithm, based on what the company calls "EdgeRank." More on EdgeRank here.
You can still do everything you can to capitalize on the free marketing
Facebook is going public soon. You already knew that I'm sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company's relationship with Zynga ever sours, it may have to rely on ad revenue even more.
There is still plenty of room for Facebook to grow ad revenue, even if there's less room for it to grow users. For example, they don't even have mobile ads yet, though that is expected to come soon. That should be another huge source.
Recently, Facebook began showing Sponsored Stories in the news feed. These are posts that are arleady out there on Facebook, which brands can decide to promote for increased visibility among the people connected to that post, whether it be from a friend or from a Page they "like".
What do you think about this type of advertising?
Let us know in the comments.
The Wall Street Journal ran an interesting piece about how brands are essentially being forced to pay for advertising on Facebook to reach users, simply because the visibility of free Page posts has declined so much. There is so much content flooding users' News Feeds, and of course Facebook controls what users are seeing via their algorithm, based on what the company calls "EdgeRank." More on EdgeRank here.
Great information about Facebook Sponsored Stories: Unavoidable For Brands? I always see informative content in your blogs which is really helpful for me........
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